BBNaija: We spent N5.5bn on All Stars edition – Organizers

The organizers of the just-concluded season 8 of Big Brother Naija (BBNaija) have disclosed that the show cost N5.5 billion to produce.

Busola Tejumola, Executive Head of Content and West Africa Channels at MultiChoice Nigeria, announced this on Tuesday during the cash prize presentation to Ilebaye Odiniya, the winner of the BBNaija All Stars edition.

Ilebaye was given a N120 million check and the keys to her new SUV, Courtney Innosons Motors.

During her address, Tejumola said that over 2,000 people were employed to make this edition a reality and that their edition earned over 1.53 billion votes across all areas.

“This year, we have backed this commitment up with a total investment of NGN5.5 billion, covering the costs of production, construction, fittings, technical, licensing, satellite, and marketing in the production of this season of Big Brother Naija (BBNaija) and of course, there is the direct impact of over 2000 individuals employed to bring this project to life.

“As Africa’s most loved storyteller, we are proud to be part of creating opportunities for growth for the youth in their quest to build great futures.

“This year’s Biggieverse was opened as Big Brother invited into it your favorite All-Stars 20 game players, four house guests, nine jury members, 12 Wager Task Judges, and the parrot, who all together delivered a riveting show that kept us all entertained for 71 days,” she said.

Ilebaye emerged the winner of the edition. The 22-year-old beat Mercy Eke to the 120 million grand prize and emerged as the ultimate queen of the reality show.