Lagos suspends advertising firm over semi-nude campaign
Lagos State Signage and Advertisement Agency (LASAA) has suspended Provision Media System Limited over a semi-nude campaign around Lekki/Ikoyi toll gate
Lagos State Signage and Advertisement Agency (LASAA), on Saturday suspended, pending final investigation, the practising license issued to Provision Media System Limited for engaging in an alleged indecent projection of women.
The Lagos State government agency said the company’s “unregistered mobile advertising truck which has no valid registration for the current year 2019 was illegally deployed in engaging in abysmally debasing projection of semi-nude women for several hours around the Lekki/Ikoyi toll gate.”
“The agency having gone through its records for the current year 2019 could confirm that the truck with Lagos State plate number APP713XL is not registered with the agency for the deplorable purpose for which it was deployed by the company on Saturday,” said Managing Director/Chief Executive Officer of LASAA, Mr. Bolaji Sanusi in a statement.
He declared that “no outdoor mobile advert truck within the jurisdiction of our dear state is licensed to display such crass immorality of the calibre that the owner(s) of this unregistered truck exhibited on our roads over the weekend.”
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He added: “The government of Lagos State, under the leadership of Governor Babajide Sanwo-Olu, has zero tolerance for any slightest attempt by anyone, under whatever guise, to debase the moral fabric of our dear state. Nobody/company can hide under the guise of engaging in outdoor advertising business to display obscenity that is antithetical to our cherished cultural and moral values.
“The full weight of the law, as enshrined in the Agency’s extant law, will be meted on the company owning this erring outdoor mobile truck after due investigations must have been concluded. We assure members of the public that the Agency shall henceforth scrutinize activities of mobile trucks to forestall a recurrence of such an avoidable obscenity.
“The state will not in any ramification condone the use of outdoor advertisement structures, whether static or mobile, to perpetrate illegally obscene activities.”
The video of half-naked women dancing in the transparent outdoor display truck sparked uproar on social media.
The women wore only bra and pant and were dancing on a stripper pole.