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Sterling Bank spark Twitter fight among Nigerian banks

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Sterling Bank took a PR and marketing jibe against First Bank, GT Bank, Union Bank and Access Bank to spark a Twitter war
Sterling Bank took a PR and marketing jibe against First Bank, GT Bank, Union Bank and Access Bank to spark a Twitter war

Sterling Bank took a PR and marketing jibe against First Bank, GT Bank, Union Bank and Access Bank to spark a Twitter war

Sterling Bank sparked a public relations and marketing row on Twitter after an advert by the bank kind of suggested its superiority to others.

But that was not all, the advert which had the logos of four other banks quickly became a battle of wits on social media.

The row started when Sterling bank took to its twitter handle @Sterling_Banking to post a picture with the inscription: ā€œIn shooting for the moon men become starsā€

They had below the picture, logos or illustrations that clearly depicted some other Nigerian banks.

First from the left was a man rocking a boat that had the colours used by Access Bank and having symbols contained in Access Bank logo. The next icon was an orange coloured brick (GTB uses orange as its main colour): then a man riding an ā€˜elephantā€™ which is majorly used by First Bank, then another man on a rocket coloured in Sterling Bankā€™s primary colours, heading to a red moon (Sterling bankā€™s logo): this was then followed by a man riding a white Horse (Horse is the main logo of Union Bank).

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Below the picture, another inscription read: ā€œChoose a partner that takes you higher.

The post by Sterling Bank didnā€™t quite go down well with some of the banks whose logos or signature animals were depicted as most of them tweeted their clapbacks at the post by Sterling Bank.

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First Bank took to its twitter handle @FirstBankngr to tweet a ā€˜clapbackā€™: ā€œWhat an elder sees while sitting, a child cannot see even if he travels to the moon. #RespectYourElders #YouFirst

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Not satisfied with the ā€œcomebackā€, First Bank again tweeted, this time a GIF image of a rocket crashing right from the skies. The GIF had the inscription: ā€œMr Burns Groaning.

Access Bank also toed the line with a comeback punch line when it took to its twitter handle, @myaccessbank to write: ā€œWe will travel on an imaginary rocket too, if we were a one-customer Microfinance Bank; but with ten million customers and counting, we rather bring the galaxy to you!.ā€

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Union Bank on its part took to its twitter handle @UNIONBANK_NG to take multiple jabs. First it wrote: ā€œHeading to the moon without a spacesuitā€¦journey mercies.ā€

It went on to tweet another jab where it wrote: ā€œWhen the elders speakā€¦ #SimplerSmarterSAFERBankā€ with a picture of a dog holding using its paws to close the mouth of another dog.

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As if it was not enough, Union Bank went on to tweet: ā€œThereā€™s no coming back after ā€œEtherā€ or ā€œStory of Adidonā€ā€¦settle down now, take a deep breath. Back to counting this naira, dollars and poundsā€¦

ā€˜Etherā€™ was the title of one of the best ever diss tracks, in which American rap artists Nas dissed another rap artist Jay-Z, a track which many rap analysts said there was ā€˜no coming back fromā€™.

A twitter user who sought to know who was the elder among the banks that spoke of themselves as elders also got a punchline response from First Bank which wrote: ā€œEven fathers have fathers; they are called ā€˜forefathersā€™. #Babababawon #YouFirst.

The Fight may not be over as of yet as some of the banks that were depicted in the original post are yet to respond to the tweet as at the time of this report.

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