Former Sunderland manager David Moyes has been fined £30,000 after telling BBC reporter Vicki Sparks she might “get a slap” in March.
In April, Moyes was charged by the Football Association over the sexist comments.
He told Sparks after a post-match interview that she might “get a slap”. The FA has alleged that the remarks were “improper and/or threatening and/or brought the game into disrepute”.
Although Moyes later apologised to Sparks and she accepted his apology, an FA fine was always in the offing.
At a press conference after the incident, Moyes said that he regretted the comments, which he described as out of character.
Moyes made the remark following Sunderland’s 0-0 draw with Burnley on 18 March, after Sparks asked whether he felt under more pressure that day because the club’s owner, Ellis Short, was watching his relegation-threatened side.
On air, Moyes replied: “No, none at all.” Then, when the interview was concluded but, unknown to Moyes, a camera was still recording, he said to Sparks: “You were just getting a wee bit naughty at the end there, so just watch yourself.
“You still might get a slap, even though you’re a woman. Careful the next time you come in.”