Fox News drops ‘fair and balanced’ slogan

The US news network Fox News has dropped its slogan “fair and balanced”.

An executive told CNN that the decision had “nothing to do with programming or editorial decisions”.

Last August, producers were asked to use the slogan “Most watched, most trusted” instead but there has been no official announcement of the change.

Gabriel Sherman, the journalist, who broke the story tweeted that the slogan had been an “iconic tagline of the Roger Ailes era”.

Mr Ailes, the founder and ex-chairman of Fox News, resigned last year after female employees made sexual harassment allegations against him, and died last month aged 77.

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Fox News is arguably the most powerful voice in conservative media in the US.

President Donald Trump regularly quotes the channel in his frequent Twitter statements.

Fox News (officially known as the Fox News Channel) is an American basic cable and satellite television news channel owned by the Fox Entertainment Group, a subsidiary of 21st Century Fox.

The channel broadcasts primarily from studios at 1211 Avenue of the Americas, New York City, New York.

The channel was created by Australian-American media mogul Rupert Murdoch, who hired former Republican Party media consultant and CNBC executive Roger Ailes as its founding CEO.

It launched on October 7, 1996, to 17 million cable subscribers.

The news channel grew during the late 1990s and 2000s to become a dominant cable news network in the United States.

Rupert Murdoch is the current chairman and acting CEO of Fox News.

As of February 2015, approximately 94,700,000 US households (81.4% of cable, satellite & telco customers) receive the news channel.

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