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Jumia announces mega #BlackFriday



Juliet Anammah, CEO Jumia Nigeria

Juliet Anammah, CEO Jumia Nigeria

Online retail company, Jumia Nigeria has announced the date and categories for the 2016 Black Friday sales event.

This year, Black Friday will take place for 12 days, starting from Monday, November 14 to Friday, November 25 2016 on all Jumia websites.

Big brands like AXA Mansard, MTN, Binatone, Innjoo, Infinix, Poly Star, HP, Intel, Etihad airways have partnered with Jumia to bring to Nigerians the largest shopping event of the year.

Shoppers should expect increased sales inventory in all categories including – fashion, electronics, phones, computers, home, baby, health and beauty – up to 70 per cent discount of regular prices.

Over 100,000 deals from 2,500 vendors and offerings from brands like PolyStar, HP, Binatone, Nikon, Pampers and Apple.


In addition to mouthwatering deals, this year’s Jumia Black Friday features an online giveaway for every customer who spends N10,000 and above. Lucky customer winners will win an iPhone 7, a PS4 console, two economy class Etihad tickets and two business class tickets.

Nigerian customers are reminded to visit all Jumia stores during Black Friday including Jumia Food and Jumia Market, the largest and safest marketplace online where buyers can safely interact with sellers for juicy Black Friday deals.

During last year’s Black Friday that took place on November 27 2015, more than 2.3 million Nigerians visited the company’s website.

Following the impressive volume of orders during last year, this year’s sales event has been expanded to reach even more customers.


“This year’s Black Friday is designed to offer our customers more days, more deals and more convenience and to deliver on better customer service to our shoppers,” Juliet Anammah, CEO Jumia Nigeria said.

While commenting, the CEO Jumia Market, Sefik Bagdadioglu stated that “Black Friday is an exciting time for everyone in the Jumia Market community.

“Our sellers can reach up to 15x their daily volumes in sales and our buyers will have incredible bargains to enjoy. An early Christmas!”

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